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Tuesday, Apr 3
2012, 11:08 AM
Burger King launches the biggest menu expansion in its history with 10 new items hitting the...
Burger King launches the biggest menu expansion in its history with 10 new items hitting the menu this week. Nearly all the debuting items at BK mimic offerings from rival McDonald's (MCD +0.7%) which has stretched out its market share lead over the burger chain in recent years. Before it worries about challenging Mickey D's dominance, Burger King will set its sights on reeling in Wendy's (WEN +0.2%) - which passed it for the number #2 slot for sales in the sector.