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Sales figures for new vehicles at the big three U.S. automakers (I, II, III) topped year-ago...
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Tuesday, April 3, 2012, 4:29 PM ETSales figures for new vehicles at the big three U.S. automakers (I, II, III) topped year-ago levels and were near their best levels since before the financial crisis, but General Motors (GM -4.6%) lagged Edmunds.com estimates, posting 12% sales growth in March vs. 21% predicted. Ford (F +0.2%) and Chrysler (FIATY.PK -2%) were in-line.
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Ford, for example, doesn't really care that much whether GM tries to grunt out extra production volume in order to try to claim some kind of artificial sales crown, or claims of high year-over-year growth. GM can go collect some nice pretty golden crowns for free at Burger King, for all Ford cares. Ford is laser-focused on managing and adjusting production to meet projected demand, and to maximize profitability.
Profitable Growth comes from offering superior products that people desire to purchase, not from pushing unwanted wholesale units into dealership back lots to sit there and collect dust.