Having snapped up Instagram, Facebook (FB) needs to turn its sights on acquiring Pinterest,...
Saturday, April 14, 2012, 11:15 AM ETHaving snapped up Instagram, Facebook (FB) needs to turn its sights on acquiring Pinterest, argues Christopher Lochhead. Pinterest is the "hottest user-generated content app since YouTube," and while the value of Facebook activity has a short shelf-life, Pinterest content tends to retain its value longer. One thing's for sure: the Instagram deal makes clear Facebook isn't scared to pay top dollar for a market-leading rival. And top dollar might be necessary here. (previous)
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