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Youku.com (YOKU -3.8%), continuing its efforts to increase its professional content arsenal, has...
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Monday, April 23, 2012, 11:21 AM ETYouku.com (YOKU -3.8%), continuing its efforts to increase its professional content arsenal, has secured exclusive Chinese online distribution rights from CBS for 2 seasons of Survivor and America's Next Top Model. The shows are being offered on an ad-supported basis, though speculation has grown that Youku and its rivals will opt for a pay-per-view model to cope with rising content costs.
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