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Though ARM (ARMH) is best-known for the dominant position of its CPU cores in mobile devices,...

  • Wednesday, April 25, 2012, 2:02 PM ET
    Though ARM (ARMH) is best-known for the dominant position of its CPU cores in mobile devices, CEO Warren East suggests (video) his company's biggest opportunity involves the 30B-40B unit market for less powerful chips in embedded devices. ARM's hopes for further penetrating this market hinge on expanding its microcontroller share, which is currently around 10%, via its Cortex-M and Cortex-M0+ cores. (previous) (Q1)
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