Market Currents
After 40 years of focusing on #1-seller McDonald's - instead of looking in the rear-view mirror...
-
Friday, April 27, 2012, 12:05 PM ETAfter 40 years of focusing on #1-seller McDonald's - instead of looking in the rear-view mirror - Burger King finally got passed up as #2 on the list when Wendy's (WEN +0.1%) topped the $8.5B sales mark. While BK made a series of well-discussed blunders over the years, Wendy's chipped away at its market share deficit by adroitly keeping a focus on North American and aiming to compete with premium burger restaurants instead of lower-end players.
Other date
Latest Consumer Articles
