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Kraft (KFT) plans to give its iconic 100-year-old Oreos brand a dose of innovation in global...

  • Monday, May 7, 2012, 8:27 AM ET
    Kraft (KFT) plans to give its iconic 100-year-old Oreos brand a dose of innovation in global markets in order to adopt to local tastes. Green tea, banana, and mango are just a few of the varieties of Oreos in the offing after emerging markets drove sales over the last few years and caught the attention of execs eager to grow the $2B brand.
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This news story has 4 comments:

  •  
    Stupid and late to the game.
    7 May 2012, 08:34 AM Reply Like
  •  
    remember real coke
    7 May 2012, 11:14 AM Reply Like
  •  
    Mango Oreos - blasphemy!
    11 May 2012, 11:12 AM Reply Like
  •  
    Sounds like the MadMen of Coke have been hired by Kraft. It might work in other parts of the world but I think it's a misteak(sp correct) the USA. Leave my Oreos alone.
    17 May 2012, 12:34 PM Reply Like
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