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Kraft's (KFT) Oscar Meyer - once known for spelling out Bologna prominently in TV spots - now...

  • Tuesday, May 15, 2012, 8:15 AM ET
    Kraft's (KFT) Oscar Meyer - once known for spelling out Bologna prominently in TV spots - now says it will be the first brand to offer a line of meats that doesn't contain any artificial preservatives, flavors or colors. The company says it will also reduce sodium by 20% across its entire Oscar Meyer portfolio by the end of the year.
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    Sounds like a good response to the changing consumer market. The American chase for healthier food is moving strongly away for foods that the list of ingredients is more than half full of unpronounceable items. The turnover rate for purchased food items in most households is down to less than two weeks or is frozen which practicality eliminates the need for extensively preserved food, and almost every one form the Surgeon General to the family doctor is trying to get your salt and food coloring intake down. Label reading has become fashionable by buyers and Oscar Meyer is responding. I like the idea, I hope it fly's.
    17 May 2012, 01:02 PM Reply Like
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