GM isn't the only company to see weak results for its Facebook (FB) ads: Wordstream estimates...
Tuesday, May 15, 2012, 5:53 PM ETGM isn't the only company to see weak results for its Facebook (FB) ads: Wordstream estimates Facebook ads have an average click-through rate of just 0.051%. That's barely half the 0.1% rate typically seen for Internet ads, and a small fraction of Google's (GOOG) 0.4%. Moreover, Facebook's 6.5% Q/Q revenue decline in seasonally weak Q1 compares unfavorably with the 1% estimated increase posted by Google's display ad ops, off a much larger base. (previous)
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