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Why Android matters to Google (GOOG): Macquarie's Ben Schacter estimates Google pays Apple...

  • Tuesday, May 15, 2012, 6:22 PM ET
    Why Android matters to Google (GOOG): Macquarie's Ben Schacter estimates Google pays Apple (AAPL) a 50%-60% cut on iOS searches conducted via the default Mobile Safari browser. Thus, while Google profits from iOS searches, its profits much more, on average, from Android searches. Google boasted last fall its mobile ad business is on a $2.5B run rate, though concerns have recently emerged about both its mobile ad rates and revenue-sharing deals. (also)
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This news story has 2 comments:

  •  
    There is no way Apple will use Google for search long term. They are spending vast sums to remove other Google features such as Maps. Siri is already making a big dent in Mobile searches from the iPhone. You can bet Apple will introduce their own desktop search sooner rather than later. Also expect Yahoo to revive their search engine now that Marissa Meyer is CEO (the former director of search at Google)
    28 Aug 2012, 01:07 PM Reply Like
  •  
    Apple is going to use google for search just like they are going to use them for maps via the app because Google dominates searching and mapping technology.
    22 Dec 2012, 09:35 AM Reply Like
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