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A number of Internet stocks are rallying yet again ahead of Facebook's IPO, as expectations grow...
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Wednesday, May 16, 2012, 1:21 PM ETA number of Internet stocks are rallying yet again ahead of Facebook's IPO, as expectations grow for a strong debut. GOOG +2.6%. YELP +2.5%. P +2.7%. RENN +4.3%. QPSA +2.7%. DMD +6.3%. LNKD +1.8%. However, top Facebook customer Zynga (ZNGA -2.7%) is giving back some of yesterday's gains.
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Zynga, using the data that FaceBook collects, has the ability to target ads at their game players. That model is extremely powerful and profitable. Example; Little Suzie plays a game and gets her character dressed in a dress sold by Target. Zynga goes to Target, sells them that information and Target sells Suzie a dress. That is powerful and so far nobody seems to be seeing that. If they were they would be jumping on Zynga's bandwagon. Sooner or later a BIG fish is going to catch on and buy Zynga and they are going to have to pay handsomely to do it.
it probably will close at tonight.
The people who were scared out are out, the shorts were pretty much
in control this A.M. now we shall see.