The NYT's talks with ad industry execs and analysts turn up more concerns about the...
Thursday, May 17, 2012, 5:30 PM ETThe NYT's talks with ad industry execs and analysts turn up more concerns about the effectiveness of Facebook (FB) ads. A Forrester analyst claims many advertisers her firm has spoken to have been thinking of halting their Facebook ad spending, and GM's decision might encourage them to pull the trigger. Also, advertisers complain Facebook, ever sensitive to privacy concerns, is hesitant to share user data and demographic info that could improve targeting. (previous)
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