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Time Warner's (TWX +1.4%) TNT is refreshing the iconic 1980s drama Dallas with a relaunch that...
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Monday, June 4, 2012, 11:23 AM ETTime Warner's (TWX +1.4%) TNT is refreshing the iconic 1980s drama Dallas with a relaunch that it hopes will help the network stake a claim in weeknight programming. A massive social networking campaign is underway to hype the show, including an interactive game that a TNT exec likens to fantasy football for women. The premiere is set for June 13 and early ratings will quickly tell the story if the show jumped the shark years (decades?) ago.
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