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Panera Bread (PNRA) slips in after hours trading following Starbucks' (SBUX) announcement that...

Monday, June 4, 2012, 7:40 PM ET
Panera Bread (PNRA) slips in after hours trading following Starbucks' (SBUX) announcement that it was picking up La Boulange parent company Bay Bread. Although SBUX didn't specifically say it was making a run at PNRA, the writing is definitely on the wall. Panera has been at the top of this sector for a long time now, and a cut of its market would be a tasty target for a heavyweight competitor the likes of Starbucks. PNRA -1.6%, SBUX -2.4% AH.

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This news story has 2 comments:

fflow Comments (31)

Gimbels who owned Gimbels once said "thank God for the competition" but methinks Howard Schultz is too tough a competitor for the nice people at Panera,

4 Jun 2012, 09:34 PM Reply Like

Andrew Mann Comments (901)

Maybe this will be what will push Panera down to reality. Thinking about shorting.

4 Jun 2012, 10:06 PM Reply Like

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