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Tuesday, Jun 5
2012, 6:19 PM
U.S. carriers are desperate to keep ARPUs from falling even as voice usage plummets in the face...
U.S. carriers are desperate to keep ARPUs from falling even as voice usage plummets in the face of growing text messaging and e-mail use. Their solution: phase out calling plans that offer a bundle of minutes in favor of more costly unlimited plans. AT&T (T) and Verizon Wireless (VZ, VOD) both reported Y/Y declines in voice revenue in Q1, though this was offset by higher mobile data revenue. AT&T's CEO recently suggested the industry would eventually see data-only plans.