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comScore says it's preparing to publish new data next week on the impact that Facebook...

Jun. 08, 2012 6:40 AM ETMeta Platforms, Inc. (META) StockMETABy: Clark Schultz, SA News Editor
comScore says it's preparing to publish new data next week on the impact that Facebook (NASDAQ:FB) ads have on consumer purchasing trends. The headliner from the research appears to be that paid and earned media exposure on Facebook has a "statistically significant" positive influence on sales for a brand, contrary to some recent concerns that have been raised.

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