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How well is the Kindle Fire (AMZN) selling, wonders CNBC's Jon Fortt as AmazonLocal offers a $30...

  • Saturday, June 9, 2012, 11:23 AM ET
    How well is the Kindle Fire (AMZN) selling, wonders CNBC's Jon Fortt as AmazonLocal offers a $30 discount.
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  • AMZN seems to be part of a mass delusion phenomenon. After all, we've known for quite a while that the thing is selling poorly, yet there's no shortage of articles proclaiming otherwise.

    The same thing applies to AMZN's earnings. It's a fact that they've been dropping for almost 2 years and are back to where they were during 2004, yet there's no shortage of articles proclaiming the earnings to be fantastic, fabulous, a great success.

    Mass delusion. Or worse.
    9 Jun 2012, 11:49 AM Reply Like
  • Earlier, on 22-May they ran a fire sale for a refurbished B&W kindle for $49 ($20 voucher on Amazon Local).

    Anyway, why pay $170 for the underspec'd 7" Fire when:

    $220 buys you a new 10" Toshiba Thrive tablet.
    http://bit.ly/O40bn4

    or, $195 (w/$25 coupon) buys you a decently spec'd generic 10.1" Ice Cream Sandwich (ICS) Tablet
    http://bit.ly/NoPduk
    10.1" Wide SVGA Tablet,
    1.2G CPU,
    16G Storage MicroSD Slot Up To 32GB,
    512MB DDR3,
    5 Point Multi-touch Capacitive Screen,
    BGN WIFI,
    Webcam, 2160P HDMI Dual View,
    Over 7 Hours Battery Life,
    1.65lbs
    9 Jun 2012, 12:08 PM Reply Like
  • I assume they are clearing inventory in preparation for a bigger faster Kindle Fire on the way. I don't think the Fire is supposed to compete with the upscale tablets, it's supposed to act as access to all the online services Amazon is adding, i.e. ebooks, music, and movies. They need both smaller and larger devices.
    9 Jun 2012, 01:54 PM Reply Like
  • The Kindle fire bombed, and the eReaders bombed even worse ... nobody's talking about it, but for AMZN to go 5 months in a row almost not ordering any e-ink screens tells us all we need to know.
    9 Jun 2012, 02:28 PM Reply Like
  • I will take your word for that. They certainly haven't tempted me to buy a kindle yet, and I'm a gadget junkie. Perhaps if I traveled or read more...
    9 Jun 2012, 02:38 PM Reply Like
  • The main problem is the Google Play store. It's finally starting to be decent for the Android platform. Because you have to recompile Android apps for Kindle, no matter how low the hurdle is, it is an barrier that lowers adoption and number of apps that show up on the Amazon App store.
    Amazon should have worked with Google and not created this market abomination. They already have a Kindle App for Android that works great! Just make custom hardware with Amazon Apps and other first party stuff and be done with it! Leave the rest to Google. Sheesh!

    If you don't believe this can be done, then look at the Samsung Android hardware. They have a custom UI / interface with Samsung only applications running on 2.3.X (Gingerbread) and 4.X (Ice Cream Sandwich)! Google Play is right there on the main app page. Custom, personalized and compatible! Brilliant!
    9 Jun 2012, 02:23 PM Reply Like
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