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Tuesday, Jun 12
2012, 5:49 PM
Facebook (FB) goes after those criticizing the effectiveness of its ads with a study...
Facebook (FB) goes after those criticizing the effectiveness of its ads with a study co-developed with comScore (previous) that trumpets the effectiveness of social media marketing. Among the study's claims: Starbucks and Target customers increased their respective purchase frequencies by 38% and 21% after seeing company messages in their news feeds. Social media marketing software providers such as CRM, ORCL, and CTCT are doubtlessly pleased to see the free PR.