Facebook (FB) goes after those criticizing the effectiveness of its ads with a study...
Tuesday, June 12, 2012, 5:49 PM ETFacebook (FB) goes after those criticizing the effectiveness of its ads with a study co-developed with comScore (previous) that trumpets the effectiveness of social media marketing. Among the study's claims: Starbucks and Target customers increased their respective purchase frequencies by 38% and 21% after seeing company messages in their news feeds. Social media marketing software providers such as CRM, ORCL, and CTCT are doubtlessly pleased to see the free PR.
TECH ETFs IN FOCUS
Latest Tech Articles