Market Currents
After talking with OEMs at Computex, VR-Zone reports Microsoft (MSFT) plans to typically charge...
-
Tuesday, June 12, 2012, 7:38 PM ETAfter talking with OEMs at Computex, VR-Zone reports Microsoft (MSFT) plans to typically charge a license fee of $85 for copies of Windows RT, the version of Windows 8 specifically written for ARM-based (ARMH) processors and expected to be used in many tablets. This guarantees Android (GOOG) tablets will have a pricing edge over Windows rivals, and that any pricing edge over the iPad (AAPL) will be minimal even if iPad Mini rumors don't hold up. (previous)
Other date
TECH ETFs IN FOCUS
Latest Tech Articles
This news story has 11 comments:
Why not charge a token amount for tablet OS to ensure at least some market share?
For example, when first netbook - Asus 701 appeared with an obscure version of Linux, Microsoft was quick to react with $15 licensing of Windows XP for netbooks.
I work daily with Linux and enjoy it, but that was just that smart strategic decision by Microsoft and now Linux is all but absent from netbook installations.
As it is, Microsoft is going to lose tablet wars.
The new tablets will be cheaper than apples and slightly more than androids but they will work and look good to the people that matter to Microsoft the ones running IT departments.
Businesses probably will like the Windows tablets due to the integrated ability and syncing between computer/tablet/phone. But I believe the price point will shun consumers... which depending on MSFT mindset could be bad could be meh... MSFT seems content to continue reaping the rewards of its success in the office buildings of the world.
They'll probably drop the price though after dismal sales to consumers...
Not that ARM will matter (to Windows for one) as Intel brings its new processors to battle.
Yes, I'm betting on Intel over ARM.
http://bit.ly/Ms9EEH
===
Thank you, Memristor, for being the ONLY person to highlight that Microsoft Office - a product that historically costs $299+, which is more than the actual cost of a Windows OS license, is being included with Windows RT-based hardware at no cost.
For volume licensed customers, it also provides Virtual Desktop Infrastructure usage rights. (VDA subscription rights) This displaces a $100/year subscription cost in the business world. And it's being grandfathered in as part of the built-in Windows license and is a line item that get deleted - one that would otherwise need to be paid for, for an iPad or an Android tablet.
No additional Windows license. No additional Office license. No VDA subscription payments. This is going to be a virtual bargain in the corporate space. But for the folks obsessed with sophomoric logic around armchair consumer analysis, yes, the sky is falling. This is an outrage. Torches & pitchforks. Knock yourself out.