Facebook (NASDAQ:FB) plans to launch an ad bidding system that delivers ads based on user activity on third-party sites. The move risks upsetting privacy advocates, especially since users can only opt out an advertiser-by-advertiser basis. However, the ads could also improve both Facebook's low ad click rate, and the average price it charges for those clicks. (yesterday)
Facebook (NASDAQ:FB) plans to launch an ad bidding system that delivers ads based on user...
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| Symbol | Last Price | % Chg |
|---|---|---|
| META | - | - |
| Meta Platforms, Inc. | ||