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In contrast with both recent market share and consumer survey data, 44% of non-tablet-owning IT...
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Friday, June 15, 2012, 5:52 PM ETIn contrast with both recent market share and consumer survey data, 44% of non-tablet-owning IT professionals surveyed by IDG said their first tablet would be an Android (GOOG) device, compared with just 27% who said it would be an iPad (AAPL). IDG points out emerging markets buyers had more of a pro-Android tilt - that's likely a result of both lower price points, and the dominant share held by Android smartphones in many of those markets.
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Google seems to understand that a marketing strategy to forgo short term profits for their android devices will payoff. It must get them in the hands of the consumer to gain market share. Hopefully they are right and it will payoff for shareholders in the future.
I don't believe that smartphone platform will ever yield the advertising opportunities of the traditional PCs but the Tablets will. They will be the new netbooks, Kindles, Nooks, mobile video conferencing devices and maybe even the laptop replacements. I personally will not tolerate too many advertising distractions on my smartphone. I don't think that will happen. There are other active uses for smartphones that could generate profits that will also benefit the end uses. Time will tell as this build out unfolds. It will take a few years for the sector to mature. History repeats itself. So do the investment opportunities if we pay attention.
1) What percentage of IT Professionals are actually "non-tablet owning"?
2) How/where were members of this unique sub-class of IT Professionals chosen to be "surveyed" ?
3) What do you know about IDG as an independent, unbiased, agenda-less purveyor of market/financial statistics?
I will share one of the major Truths of my life experience:
The truth is, the truth is hard to come by!
Statistics and surveys that create them, distort and negate more truth than they reveal. This is fundamentally because e v e r y o n e has an agenda
iPad commands 60% of sales market share and probably 80+% of actual web browsing tablet share ..... that's the real vote
If you like being locked into a ecosystem with certain products that meet your needs or desires, then so be it.
All I ask is for Apple to make a phone that is as good as my S2 is for phone type features. Pads are like desert, tasty, but not required.
ADBE
Leading, trend-setting IT professionals would have had an iPad from day one, no? To get a look, if nothing else.
If you were a CEO, would you hire a CIO who was waiting to see about tablets? To lead your company to the front of the pack in the current market?