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Green Mountain Coffee Roasters (GMCR) could face severe margin pressure if data compiled by...
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Monday, June 18, 2012, 9:18 AM ETGreen Mountain Coffee Roasters (GMCR) could face severe margin pressure if data compiled by Reuters proves to be accurate. While the company sells its K-Cups at $0.75 a pop, Safeway will reportedly offer its own version at $0.58 and Costco has already sold a competing product at $0.32. GMCR -0.4% premarket to $19.75.
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