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DirecTV (DTV +1.1%) cuts short its plan to develop a 24-hour channel dedicated to 3D...
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Friday, June 22, 2012, 2:36 PM ETDirecTV (DTV +1.1%) cuts short its plan to develop a 24-hour channel dedicated to 3D programming, saying it will convert the channel to a landing point for part-time programming such as the 2012 Summer Olympics. The company struggled to find enough content to fill out the 24/7 3D format and ratings weren't overwhelming.
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