real-time news and commentary for investors
Monday, Jun 25
2012, 5:14 PM
A recent comScore survey drives home the devastating impact the showroom phenomenon, in which...
A recent comScore survey drives home the devastating impact the showroom phenomenon, in which consumers check out items in physical stores before buying them online, is having on Best Buy (BBY). A full 63% of survey respondents claim they bought a consumer electronics item online after viewing it in a store. This compares with 43% for apparel, 29% for books, and 22% for both appliances and toys.