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"What Apple (AAPL) has shown is that consumers want systems in which every detail has been...
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Monday, June 25, 2012, 6:53 PM ET"What Apple (AAPL) has shown is that consumers want systems in which every detail has been carefully thought through," says tech consultant Hal Berenson. And that's why he thinks Microsoft Surface makes perfect sense. The mediocre hardware and unnecessary software provided by PC OEMs have consistently led to sub-standard experiences. To compete against the iPad, Microsoft had no choice but to develop an end-to-end solution. Farhad Manjoo makes a similar point. (also)
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"consumers want" but the answer is a microsoft copycat????
The point of the article is that hardware vendors could do more work to make the end user experience better. The downside is that more time means more expense, and that impacts already thin hardware margins. If many Windows laptops sell without someone actually trying them out, based mostly on price, then it is tough to convince hardware makers they must do more.