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Kraft (KFT) and Nestle (NSRGY.PK) face a new rival in D.E. Master Blenders, as the former Sara...
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Tuesday, June 26, 2012, 6:39 AM ETKraft (KFT) and Nestle (NSRGY.PK) face a new rival in D.E. Master Blenders, as the former Sara Lee unit forges ahead on its own with a war chest of $1.3B to spend with a laser-like focus on the coffee and tea business. The new company's Douwe Egberts brand claims 5.9% of the global coffee market, a mark analysts see moving higher as it increases its exposure in emerging markets.
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