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Forget the politics, says former Morgan Stanley CEO Phil Purcell, the best reason to break up...
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Tuesday, June 26, 2012, 8:05 AM ETForget the politics, says former Morgan Stanley CEO Phil Purcell, the best reason to break up the big banks is to benefit their shareholders. "Breaking these companies into separate businesses would double to triple the shareholder value of each institution." Strong words from a man who spent his career putting these behemoths together.
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There was a highly public campaign to achieve this end, including a full page ad in the WSJ signed by a large number of major shareholders and (former) directors of the company. If Phil could have held on a couple more years, his approach would have been fully vindicated, as it was, Morgan Stanley ended up on the verge of failure under the leadership of John Mack, who was greated with applause on his first day upon stepping on to the Morgan Stanley trading floor. Unfortunetly, I must admit I applauded the move at the time as well; a lesson learned. Phil probably was a little too conservative and let many good opportunities go because of it, but the end result of leadership would have seen the firm in a better position today.