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McDonald's (MCD -1.0%) CEO Jim Skinner just wrapped up his last interview as the company's CEO...

  • Wednesday, June 27, 2012, 10:53 AM ET
    McDonald's (MCD -1.0%) CEO Jim Skinner just wrapped up his last interview as the company's CEO with a celebratory appearance on Squawk Box. The outgoing exec says the company will remain focused on same-store sales growth, while he ever-so-subtly seems to de-emphasize China and emerging markets. He also quite naturally opposes Mayor Bloomberg's campaign in NYC to reign in soda intake, with his support of free choice for consumers.
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  • Same store sales for McDonald's and most QSRs will be very challenging against the warm winter weather of 2011/2012. It's
    going to be tough to beat those high single digit numbers.
    27 Jun 2012, 11:39 AM Reply Like
  • With the right strategy, NYC restrictions could be a bennie. Suppose McDonald's sells just one size beverage . . . say 10 ounces . . . and offers free refills. But let's say a 10 oz soda costs you $2.50 or $3.00. Alternatively you can move the soda machine back behind the counter . . . again offer only 10 oz drinks . . . charge $1.75 and $0.75 for refills.

    Put the law of unintended consequences back on our side for once.
    27 Jun 2012, 11:45 AM Reply Like
  • ......and since NYC is the area that's concerned - only put the refill charge in NYC. The rest of us like the occasional BIG drink - fill up on liquid instead an extra 1/2 pound of meat and cheese.
    27 Jun 2012, 01:01 PM Reply Like
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