Zynga (ZNGA +0.4%) isn't a gaming company as much as it is a data company, argues BTIG's Rich...
Monday, July 2, 2012, 1:19 PM ETZynga (ZNGA +0.4%) isn't a gaming company as much as it is a data company, argues BTIG's Rich Greenfield in making a bull case for the company. Zynga has over 60M users to mine data from, and is using the information it collects to increase game usage and virtual goods spending. Expect Zynga to also use that data as a selling point when pitching third-party developers on its just-announced Zynga With Friends social network and mobile publishing arm.
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