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Zynga (ZNGA +0.4%) isn't a gaming company as much as it is a data company, argues BTIG's Rich...

  • Monday, July 2, 2012, 1:19 PM ET
    Zynga (ZNGA +0.4%) isn't a gaming company as much as it is a data company, argues BTIG's Rich Greenfield in making a bull case for the company. Zynga has over 60M users to mine data from, and is using the information it collects to increase game usage and virtual goods spending.  Expect Zynga to also use that data as a selling point when pitching third-party developers on its just-announced Zynga With Friends social network and mobile publishing arm.
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This news story has 4 comments:

  •  
    Funny how $ZNGA bulls will call it anything but a gaming company. Online gambling, data mining...nobody seems to be that confident in what the company is supposed to be doing right now.
    2 Jul 2012, 02:32 PM Reply Like
  •  
    ZYNGA should buy GLUU.

    THE QUILL
    2 Jul 2012, 09:54 PM Reply Like
  •  
    Ignore the hype and watch the profit. If zynga is profitable should anyone really care what kind of company they are or what they make their money on or even where? Their profit went down in the first quarter of this year. Later this month if they report profit up then the stock should go up. IF they report profit down again... then the stock is almost worthless.
    3 Jul 2012, 02:50 PM Reply Like
  •  
    Good argument for a strangle on the stock before earnings.
    3 Jul 2012, 04:49 PM Reply Like
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