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Monday, Jul 2
2012, 2:22 PM
U.S. consumers spent $3.4B on video games in Q1, per NPD, but $1.38B of that went to "digital...
U.S. consumers spent $3.4B on video games in Q1, per NPD, but $1.38B of that went to "digital games" - downloads, subscriptions, and mobile and social games - and another $525M was spent on used and rental games. Just $1.5B was spent on new retail physical game purchases, as demand continues to slump. Hence the efforts of Electronic Arts (EA) and Activision (ATVI) to diversify into mobile publishing, Facebook games, subscription services, and anything else that might stick. (also)