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Microsoft (MSFT) falls slightly AH after stating its Online Services division will take a $6.2B...
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Monday, July 2, 2012, 4:40 PM ETMicrosoft (MSFT) falls slightly AH after stating its Online Services division will take a $6.2B non-cash charge, primarily related to the all-cash, $6.3B, 2007 acquisition of online ad agency aQuantive. Online Services has been posting enormous losses for years. (PR)
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This news story has 8 comments:
Every now and then you just need to know to cut your losses.
1. Buy a known stinker
2. Push funding off one set of books onto another
3. Cook Books to claim operating losses on both sets of books
4. Move money off of cooked books where ever you want
Stockholders are none the wiser...
Perhaps you didn't read the article. The write-off was NON-cash. According to my neighbor, a CPA and professor of accounting, goodwill impairment is nearly always non-cash.
For JohnLocke and others: "Goodwill" is simply the difference between what Microsoft paid for aQuantive (and other acquisitions) and the total value of aQuantive's assets (essentially aQuantive's "book value"). When Microsoft did an analysis of this "goodwill," they determined that whatever they got from acquiring aQuantive is no longer worth as much as they paid for it. I don't know WHY Microsoft came to that conclusion, but, goodwill can be impaired because of advancing technologies (e.g., company A buys company B for B's patents and technologies, but those become outdated) or changing markets (B's products no longer sell well).