Market Currents
Forecasts for June retail sales tip off that sales growth for the sector could come in at the...
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Tuesday, July 3, 2012, 1:30 PM ETForecasts for June retail sales tip off that sales growth for the sector could come in at the lowest level since August 2009, according to data compiled by Thomson Reuters. After Nike (NKE) and Bed Bath & Beyond (BBBY) set the tone with disheartening guidance, the whole sector is on on watch to determine the effects on revenue of a jittery U.S. consumer. Even if a company's numbers are solid, the question of how management is using discounting and promotions to pump up sales will remain in focus.
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Some companies cannot be put in the same retail pot. Nike is one of them. With its faithful sect of customers, even when economy is low, money will be saved for that particular product: the new Flyknit or some other novelty. With the Olympic games approaching, NKE shares will rocket.