How did Microsoft's (MSFT) $6.3B acquisition of aQuantive turn into a $6.2B write-down? Former...
Thursday, July 12, 2012, 6:22 PM ETHow did Microsoft's (MSFT) $6.3B acquisition of aQuantive turn into a $6.2B write-down? Former execs interviewed by GeekWire blame a focus on search ads at the expense of display ads; interference from other Microsoft units (a common complaint); heavy brain drain; and difficulties integrating aQuantive's various products. It's suggested aQuantive's missteps have led Microsoft to take a more hands-off approach with Skype, another costly, highly-criticized purchase. (also: I, II)
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