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"The value message from McDonald's (MCD) has gone parabolic," writes Hedgeye's Howard Penney, as...

  • Tuesday, July 24, 2012, 11:01 AM ET
    "The value message from McDonald's (MCD) has gone parabolic," writes Hedgeye's Howard Penney, as an interesting bit of data-mining from the conference call finds a soaring number of times for "value" being mentioned. "A sign of things to come for the average Joe customer."
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This news story has 2 comments:

  • For whom is the "value"; the company or the consumer?
    24 Jul 2012, 11:09 AM Reply Like
  • "Value" is mentioned 63 times, so what's the point?
    24 Jul 2012, 11:13 AM Reply Like
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