If there's a silver lining to Facebook's (FB) Q2, it's that its experiments (I, II, III) with...
Sunday, July 29, 2012, 7:30 PM ETIf there's a silver lining to Facebook's (FB) Q2, it's that its experiments (I, II, III) with new ad formats are yielding higher ad prices, even as mobile and demographic shifts hurt overall growth. Ad product director Gokul Rajaram thinks Facebook has a huge opportunity to drive sales of products/services a user has shown interest in, but (unlike searched products) isn't yet ready to buy. But monetization is limited by Facebook's wariness about displaying ads or sharing data that might alienate users.
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