Google (NASDAQ:GOOG) has acquired Wildfire, a provider of solutions that help advertisers manage...

Google (NASDAQ:GOOG) has acquired Wildfire, a provider of solutions that help advertisers manage social media activity. The price tag is reportedly around $250M. Oracle and Salesforce.com have also bought startups in this space, evidence tech companies are bullish on Facebook (NASDAQ:FB) ad spending even if Wall Street still has doubts. Google's purchase allows its growing display ad unit to cross-sell social media ads. Constant Contact (CTCT -5.3%), another player in this market, fell sharply.