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"We monetize on mobile," says Zillow (Z) CEO Spencer Rascoff, suggesting this as the bull case...
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Sunday, August 5, 2012, 8:31 AM ET"We monetize on mobile," says Zillow (Z) CEO Spencer Rascoff, suggesting this as the bull case on his stock. "It's about trying to create an ad unit that is a service to a user, not a nuisance," with the result being a user of Zillow on a cell phone is 3X more likely to contact an advertising agent than a user of Zillow on a desktop. (two highly-followed firms having trouble with mobile)
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This news story has 2 comments:
I would hate to think that whole businesses
have been built on accidental clicks on small
form factor displays like phones.