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Monday, Aug 6
2012, 8:28 AM
A tale of two retailers: Macy's (M) and J.C. Penney (JCP) report earnings this week with an...
A tale of two retailers: Macy's (M) and J.C. Penney (JCP) report earnings this week with an expectation that the revenue gap between the two names will widen again. While execs at J.C. Penney hype free haircuts for kids in an attempt to bring in traffic to see the company's revitalized store-within-a-store concept, the theme at Macy's has been to calmly ride out the economic slump in the U.S. with a focus on Internet sales and merchandise tailored to local tastes.