General Motors (GM -0.5%) turns to MTV advertising to help it improve the automaker's beat-up...

General Motors (GM -0.5%) turns to MTV advertising to help it improve the automaker's beat-up reputation amongst millenials. According to a GM exec, the company's reputation on college campuses isn't that great, although an unemployment rate of 8.254% certainly prompts the question if beggars can be choosers.