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Monday, Aug 13
2012, 2:30 PM
A new study indicates that automobile buyers may be increasing their reliance on the Internet...
A new study indicates that automobile buyers may be increasing their reliance on the Internet reviews as they ponder their various choices. According to Maritz Research, online auto shopping has advanced to the point that 11.4% of recent buyers even skipped taking a test drive before taking the plunge with a new vehicle. It's a disturbing trend for automakers and dealers used to impressing potential customers behind the wheel - instead of in front of the screen.