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Tuesday, Aug 14
2012, 1:43 PM
Google's (GOOG) purchase of Frommer's reflects the search giant's recent tendency to...
Google's (GOOG) purchase of Frommer's reflects the search giant's recent tendency to acquire and develop the mobile/local solutions it needs, rather than rely on third parties, notes Larry Dignan. Whereas Apple (AAPL) has partnerships with Yelp, Facebook, and others, Google has proprietary offerings such as Zagat, Frommer's, Google+, and Google Wallet. Ryan Kim sees the acquisition as evidence local and travel content are converging - something that may work to the detriment of YELP and TRIP.