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OpenTable (OPEN +4.1%) rallies thanks to a bullish note from Oppenheimer. After meeting with CFO...

  • Friday, August 17, 2012, 1:43 PM ET
    OpenTable (OPEN +4.1%) rallies thanks to a bullish note from Oppenheimer. After meeting with CFO Duncan Robertson several times, the firm sees several catalysts over the next 6-12 months. These include a re-acceleration of slumping U.K. reservation growth, higher U.S. bookings conversions thanks to an "increased focus on personalized user experiences and reviews," and the ability to beat lowered Street estimates.
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    As part of my job, I am responsible for making restaurant reservations. I started using OpenTable about six months ago, and was frankly shocked at how quick and easy it was to make a reservation. I was upset not to have started a position in OPEN when it was in the mid-thirties and at forty I felt like I was chasing, but now at forty-five I feel good about my initial purchase.

    I found it interesting that the CFO stated, "higher U.S. bookings conversions thanks to an "increased focus on personalized user experiences and reviews". I am but one of these users, and my experience could be best described as "fun". You click a date, select a time within 15 minute intervals, and choose the number in the party, and you're done! In the six months using OpenTable, I have never experienced a mix-up or lost reservation. Unlike Groupon, or Zynga, OpenTable has a real product/service, that I believe, will lead to a profitable future.
    17 Aug 2012, 04:10 PM Reply Like
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