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The neon yellow "volt" footwear from Nike (NKE -0.3%) prominently displayed by athletes at the...

  • Monday, August 20, 2012, 11:14 AM ET
    The neon yellow "volt" footwear from Nike (NKE -0.3%) prominently displayed by athletes at the Olympics stole the show from official IOC sponsor Adidas (ADDYY.PK), and could lead to a better-than-forecast surge in sales. The company has a knack for poaching Olympics with its design and marketing wizardry, but may take the easier route of officially sponsoring the Sochi 2014 Winter Games or Rio 2016 Summer Games.
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    Total genius of Nike and something so simple. They were certainly one of the first things you noticed upon arrival at the Games. But when asked why they chose yellow they responded "Of all the colors of the rainbow, the human eye and visual system is most sensitive to the yellow/green zone." Maybe Olympic Gold had something to do with it as well !!!
    21 Aug 2012, 06:02 AM Reply Like
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