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Bud Light Platinum continues to be a bright spot for Anheuser-Busch InBev (BUD +0.5%), passing...
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Monday, August 20, 2012, 2:20 PM ETBud Light Platinum continues to be a bright spot for Anheuser-Busch InBev (BUD +0.5%), passing the million barrel mark after launching just five months ago. The brand has been the most successful new beer launch of the year in the industry, priced at a 10% premium over standard light beers. Next up for the juggernaut: Sales of 22oz bottles and 18-bottle packs, along with a significant marketing boost from A-B.
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