Intel (INTC) is pursuing a guerrilla approach to the smartphone processor market, striking deals...
Wednesday, August 22, 2012, 11:16 AM ETIntel (INTC) is pursuing a guerrilla approach to the smartphone processor market, striking deals with carriers and low-end Android OEMs (often in emerging markets) to grab share from the ARM-based (ARMH) processors that dominate the space. The latest example is a deal with Russian carrier MegaFon, which will use an Intel Medfield processor to offer a private-label phone. Intel has already struck smartphone deals with Motorola, China's Lenovo and ZTE, India's Lava, and French carrier Orange.
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