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Thursday, Aug 23
2012, 1:03 PM
CBS exec Dan Mason writes that claims of the death of radio are greatly exaggerated in a guest...
CBS exec Dan Mason writes that claims of the death of radio are greatly exaggerated in a guest column for The Hollywood Reporter. To make his case, he notes 92% of Americans still listen to over-the-air stations and new streaming options are helping to boost monthly numbers significantly. The biggest change in the medium isn't the dearth of listeners, but a shift in programming away from the big-personality type of shows featuring old-school heavyweights such as Rush Limbaugh and Howard Stern to a wider variety of streamlined options.