Mobile banner ads tend to have much higher click rates, observes ad firm MediaMind. While PC...
Monday, August 27, 2012, 6:53 PM ETMobile banner ads tend to have much higher click rates, observes ad firm MediaMind. While PC banner click rates amount to just 0.1%-0.4% (depending on geography), mobile click rates range between 0.42% (Asia-Pac) and 1.41% (EMEA). Google (GOOG), which has been struggling with low mobile ad prices, can take some comfort in that, as can Velti (VELT) and Millennial Media (MM). Facebook (FB), another company facing mobile ad challenges, has seen high click rates for its mobile Sponsored Stories ads.
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