None of Yelp's (YELP +22.5%) three main VC backers, who together own almost 60% of the company,...

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wigit5 Comments (2451)
 
And now they are all selling as they sing "burn shorts burn"
29 Aug 2012, 04:12 PM Reply Like

The Analyst Hub Comments (60)
 
Why should they sell when there is an upcoming catalyst http://bit.ly/NCJnlo
29 Aug 2012, 04:50 PM Reply Like

ertingwa Comments (10)
 
Notwithstanding the lockup expiry effect and the resultant short squeeze, Yelp will ultimately fail without changes to their model. I say this because I purchased advertising from them and felt I wasn't dealt with fairly and eventually canceled my agreement. Firstly, Yelp makes claims they will remove all other company's ads from your yelp page if you pay for advertising...not true. They continue to post the names of competitors on your page. Further, the true value of a company's page is in the reviews...which yelp will constantly filter....especially the good ones. A good review will appear for a few days and then mysteriously disappear. When you call and ask your rep what happened, you will receive an explanation citing an algorithmic process that filters reviews based on relevance. They will claim that they have no ability to change this. The filtering of the reviews reduces the value of the ads you have purchased as the page to which it leads potential clients has been compromised...BY YELP. If you attempt to cancel, they threaten with a cancelation fee. It seems yelp lacks the basic understanding of the fiduciary responsibility it has with its clients. Call me naive, but ultimately, I believe this leads to failure.
30 Aug 2012, 05:50 AM Reply Like