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In spite of yesterday afternoon's stock offering announcement, Zillow (Z +2.2%) is now following...
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Thursday, September 6, 2012, 12:59 PM ETIn spite of yesterday afternoon's stock offering announcement, Zillow (Z +2.2%) is now following the market higher. Possibly helping is the launch of Zillow Rentals, an iPhone app that (unlike Zillow's core mobile apps) focuses exclusively on rentals. Consumer frustration with market leader Craigslist's interface for finding rental listings, together with Craigslist's vendetta against real estate sites that try to leverage its data, could give Zillow an opening to gain share.
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