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Nokia (NOK) has had to apologize after giving the impression that video and photographs used in...
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Sunday, September 9, 2012, 5:06 AM ETNokia (NOK) has had to apologize after giving the impression that video and photographs used in a promotional material for its new Lumia 920 smartphone were shot using the device when in fact they weren't. The idea was to highlight the superiority of the 920's "PureView" technology.
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So, an image stabilizer means photos are more clear and videos stable. low light optimization means you can take better photos in low light e.g. during night or night clubs.
see on the right a video shot with REAL Lumia 920 prototype with OIS on
http://bit.ly/NTJnDr.
Also, according the head of communication, Tomi Kuuppelonmäki, the image comparison between Samsung Galaxy S III and Lumia 920 prototype is NOT A FAKE (comparison at 0'18 in below video)
http://bit.ly/OxK4xY
Also e.g. Gizmodo and Wphone.com describe the camera "incredible" and "crushing" compared to Samsung Galaxy S III and iPhone 4S. Nothing has changed, this all still means Nokia PureView is better camera than any of the competitors.
Nokia should not have to apoligize anything to dumb people
Still the need for an apology is far overwhelmed by the need for a real marketing blitz on the money features of the phone, the ones that truly ARE unique and worthy. And a blasted, structured PLAN to do it with, for Heaven's sake.
There are enough things going against NOK as it is. They don't have to add any more to the list. They may be unable to control the external but at least keep their hands on the internal, controllable, avoidable things.
For a start, they could hire a presentation coach as well as a proven marketing team. And internal scrutiny for little straws like this fiasco that are just more added to the camel's back.
The problem is from the point of view of investors that there are lots of people who use politics and populism to control dumb people.
Everyone knows that commercial are used to create positive images, to affect to youre emotions, they don't have to be 100% accurate technologically or even factually, since no-one is interested about that in a commercial.
However, if someone points out that, "aha, the McDonald's hamburger is not REAL in the picture but covered with all kinds of chemicals from glue to motoroil to make it look delicious", then people get angry, even they know already that the flat burgers they eat do not look the same than in the picture. After some time, they just keep on eating the burgers
But agreed on the fact, that Nokia's marketing team is in need of Don Draper
I want Samsung and Apple to make an official apology because of these fake videos of SGS3 and iPhone 4S
http://bit.ly/RzD5n7
http://bit.ly/RzD2HT
http://bit.ly/QtVNm1
As in, it has done it before using a camerphone.
And so people made assumptions that the commercial was made using PureView again. And when we assume we know where that leads.
This is a tempest in a teapot, and merely underlines the fact that only Nokia could, should it so choose, make a commercial using its cameraphone technology. I would be curious to see the results from any of the other smartphone companies in their attempt to do so, in particular the iPhone, since so many different attachment devices have been devised to enhance its photo taking capabilities.
Does the Nokia have an excellent camers? Everyone ,including the IT experts explain that this is true...so what's the problem?
Those commercials that show how you can loose 50 pounds working out 10 minutes ad ay, beauty creams that show an eighteen year old without wrinkles,the women standing on an airplane talking about anti-acids...I can go on forever..to show that truth in advertising has long been ignored.
This commercial did not promise anything that isn't true...so?
BMW level products.
George Costanza level marketing.
Never invest in terrible management.